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How much time should I put into my podcast?
Being aware of the length-to-width ratio of your podcast will help you determine how appropriate a frequency you need. But there's another factor to consider as well. It is the "how-much-work-is-it-going-to-be-for-me?" factor. If you are running a business or are busy at your day job you will not have the time to put in the effort to create a quality podcast on a frequent basis.
It doesn't take much for CNN to create a five-minute podcast about news headlines because they are in the business anyway. And it doesn't take a lot for the financial analyst to create a one-hour podcast every three months because they spent the past three months gaining the material.
Your challenge as a podcaster is to create a regular podcast that does not take so much of your time that it loses its enjoyment. That's why we recommend podcasting on an area of interest or a hobby, if you are a personal podcaster, or podcasting on your business or industry if you are a business podcaster.
And if you are a business owner, you know how little time you have already, so you may not want to spend an hour or two a week to create a 15 minutes to half an hour podcast with such regularity.
There has been a lot of discussion about the ideal frequency of podcasts. It usually boils down to the length-to-width ratio that you need to consider whether you can maintain the momentum. Here is a step-by-step process to determine whether you'll be able to keep up with the demands of a regular podcast.
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