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How can podcasting help your business?
If you have a business, podcasting has many applications that allow you to get in front of your customers, get your name out there, and ultimately make you more money. Later in the book we’ll show you ways that you can use podcasting to add value to your customer’s lives. And at the end of this book we’ll show you 10 ways that will help you make money with podcasting whether you own a big business or small one. It's a great way to boost your business with a very small investment of money and time.
If you are not ready to make the leap to full-time podcaster, there are other ideas that we’ve included in our “business podcasting” suggestions. For example, you can podcast on an area of the industry you currently work in as an employee. Show yourself to be interested in learning more about the business and you could find yourself considered as an up-and-comer when the next round of promotions happens at your office.
Alternatively, you can moonlight outside of your job as a podcaster. You can do this on a free basis as a hobby or in the capacity of an entrepreneur looking to eventually build your part-time business into a full-time career. You’ll learn much more about these options later in the book.
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