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Indirect marketing
What we have called "direct marketing" is basically advertising your own products or services in a podcast in the same way you might advertise for someone else. What we are calling "indirect marketing" is an increasingly popular way of doing business and that is this: do not advertise at all! At first this might seem like an unusual idea but since consumers are inundated with advertising they have become savvy at identifying it and sometimes being repelled by it.
Please note, there's nothing wrong with advertising, but it surrounds us all day long and people are desperate to find good information that does not contain advertising or have ulterior motives.
Aware of this, many companies are moving to a format that has been espoused by service providers for decades. That idea is to simply provide value to people through good information which establishes you as an expert in the field without actually promoting a product. People will turn to your podcast for information, be thankful that it does not have huge amounts of commercials in advertising and product placement in it, and then they will turn to you when they need to make purchases because you're the expert in the field.
To do this well, you'll need to have your web site set up so that people can easily see your podcast but can also get to your products if they want. During your podcast you'll probably want to adopt a format of one who advises, or interviews industry experts, or analyzes and compares, as these formats will lend themselves to people looking to you for advice.
>>>SECRETS OF THE PROS!
BECOME AN INDUSTRY EXPERT!
And when you set yourself up as the expert, they will turn to you for products or services when they need them down the road, even though you never advertised in the first place.
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