 |
 |
|
|
||
Direct Marketing
Another opportunity to make money is to offer podcasts that directly market your product. For example, General Motors offers podcasts that talk about specific makes and models of vehicles. This type of podcast is good for manufacturers who have specific products that they sell. This can be done in a couple of different ways:
- At the end of your podcast mention the product just like you might advertise in a commercial-form for another advertiser.
- Spend your entire podcast talking about the product. This is particularly good if your product is easy to describe and talk about. If your product is a little more difficult for people to visualize in their minds, you might have a harder time accomplishing this. You might also have a tough time getting listeners to listen to this kind of podcast if it does not offer them real value.
This money making tip is very similar to the advertising tip above except that its focus is on letting you advertise your own product or service. You might want to think of it just like being at a seminar where the seminar leader provides the seminar and then mentions at the end of the seminar that additional books and tapes are available for people that want to purchase them.
Again, the secret to getting listeners is to provide good value to a specific niche. You may have a hard time getting listeners with a podcast that is an hour of commercial, you'll probably have more success providing value while mentioning your product or service.
 |
 |
