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Ancillary service
Perhaps you already have a business or an idea for a business and are trying to find a way to increase users. It is already being done in some historical sites and museums and might be an excellent addition for your business as well.
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Most companies offer ancillary services of some kind. Theatres sell popcorn. Electronic firms sell extended warranties. Rental car companies sell extra insurance. Furniture retailers ask if you want to buy the leather-care set. Clothing stores offer you a pair of socks and belt for just a few dollars more. Fast food restaurants offer to supersize your meal. Ancillary products or services often have higher profit margins than the product being sold. |
At some places, like a historical site, people pay an admission fee, get a map and are free to walk the grounds at their leisure. For a couple dollars more, they get to rent an MP3 player that takes them through on a walking tour that corresponds to the map they received. The first track might take them from the entrance gate to the first site of interest, mentioning things to watch for along the way. The second track might be about a particular place of interest, describing it in greater detail while the person stands there observing. Then the third track might be the description of things to watch out for as they walk to the next place of interest.
Maybe you don't own a museum or an art gallery, but offering this ancillary service is not out of the question for you. Here are some further ideas as a springboard to help you think of ways to make money through this method of podcasting:
- If you live in a town that gets visited by a lot of tourists, you may want to create a podcast of a walking tour or a bicycle tour and rent out MP3 players with these podcasts downloaded on them to go along with maps you sell or bicycles you rent.
- If you sell instructional books or software on translation you may want to also sell a podcast on some of the most basic words and phrases your customer might need to know, so they can take their MP3 player with them while they are the traveling.
- If you market cookbooks, you may want to sell podcasts that offer a radio-show style step-by-step instruction on some of the more popular dishes in your book.
- To encourage sales, a book publisher might create a podcast of a book’s alternate ending so that the people who buy the original book can read a different version.
- If you rent cars you might sell podcasts of common destinations around town, including hotels and restaurants and sites to see.
An ancillary service is a service that allows you to charge extra over above your regular service. A podcast to sell as an ancillary service needs to provide good value to the user, and needs to be additional value that they would not get by purchasing the regular service.
>>>SECRETS OF THE PROS!
THIS IS A GREAT WAY TO ENHANCE
AN EXISTING BUSINESS!
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