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Niche markets
The secret to successful podcasting, and to the future success of the industry lies in podcasting's ability to service a niche market. Most people can find general information readily available quickly.
What people want is in-depth information, instruction, and entertainment specific to their area of interest. It is easy for them to find a web site that will post all the baseball scores in their favorite division. What they might be looking for however, is information, instruction, and entertainment related to their baseball team, which might not be readily available at the click of a mouse.
People who want to find out more about the industry, do not want to scour the Internet for a couple hours each day looking for analysis and information and top experts. Podcasting brings all of that to them.
>>>SECRETS OF THE PROS!
SERVING A SMALL NICHE ENSURES
A LOYAL AUDIENCE
What niche markets can you serve?
If you are looking to break into the podcasting world, but are not sure what to podcast about, this might be the place to start. Don't worry right now about advertising, just look for a niche markets to serve. The farther you drill down into the niche, the better chance you have of getting your podcast heard. So rather than podcasting on cars or books, drill down further. Let’s say you’re a car enthusiast or a book enthusiast. Here are a couple examples of drilling down to become more specific on your area of interest.
From the idea of cars, drill down for specific niche market ideas:
Cars
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Automobile racing
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Stock Car racing
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NASCAR Women racers
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Nextel Cup Series **American women racers**
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Current year’s race coverage
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**coverage of a specific race team or driver**
From the book idea, here is a sample drill-down exercise
Books
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Book reviews
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Book reviews of books available online
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Book reviews of free e-books
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**Book reviews of free e-books for the business traveler**
From above, in just a few moments, we have uncovered three niche markets that might be well served by your podcast.
Now it’s time to find a niche of your own.
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