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Introduction
If you were online when the Internet made the move from being an advanced and specialized technology to become a popular medium for the regular public, you'll probably remember the early days of web sites: it seemed like everybody who was anybody was trying desperately to put web sites on the Internet. You may remember, compared to today, these web sites really lacked in value.
It was a new age and people did not know what to do with the Internet, they just knew it was going to be a big thing and they needed do be a part of it. So a website simply became a page about a company along with a phone number to call if you wanted to buy their product.
Fast forward to today and you'll immediately see the development of web sites from simply a "cover page" about the company to an interactive and informative site where you can do your questions answered, buy products, and find financial and shareholder information.
Podcasting is still in its early days. People are still trying to figure out what they can put on podcasts, and if people will listen to it. Content and audience will be the determining factors on who is still around 5 or 10 years from now when podcasting reaches its maturity.
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Ever heard of the game “Pong?” If not, ask someone who is a little older than you to tell you about it. After Pong came early game systems like Atari with Pacman characters running from ghosts. Game systems have advanced so far in only a few decades. Podcasting is like that, too! Web radio is like the Pong of Internet audio-tainment. Podcasting is like the early Atari system. It won’t be long and we’ll be looking back and laughing at how primitive podcasting is. |
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